Ad clicks, form fills, purchases—whatever the goal, successful performance marketing requires a deep understanding of the target audience: their needs, motivations, and what compels them to act. Here are some examples of campaigns I designed to capture attention, drive engagement, and maximize conversions.
Assessment Literacy Superheroes
This campaign was developed to drive registration for a webinar directed at K–12 teachers, school principals, and district leaders. Delivered through paid advertising, email, and organic social media, the campaign drove the highest webinar registration in Scantron's previous history.
2019 Winner : GDUSA Inhouse Design Awards
2019 Winner : GDUSA Inhouse Design Awards
Windows 10 Upgrade Campaign
Following the end of support for Windows 7, Scantron Technology Solutions ran a campaign to create leads for their Windows 10 upgrade and maintenance service. Ad traffic drove leads through a landing page offering a free security evaluation and upgrade consultation.
STS Supply Sales Email
Declining office supply sales in the midst of the COVID-19 pandemic called for innovative solutions to drive business. This email campaign was created to promote a new program delivering printer supplies anywhere in the United States, including home offices. The campaign exceeded traffic goals, sending leads to a landing page with purchasing information and an order form.
Scantron Ascensus Launch Campaign
A new digital classroom assessment product required a campaign to drive market awareness. A key feature was its ability to identify student challenges early, empowering teachers to provide timely support and improve learning outcomes.
Our campaign envisioned the stories of students, teachers, and district leaders who were helped by Ascensus. Delivered across paid advertising, social media, email, and print, the highly successful campaign drove more than 700K landing page visits.
Our campaign envisioned the stories of students, teachers, and district leaders who were helped by Ascensus. Delivered across paid advertising, social media, email, and print, the highly successful campaign drove more than 700K landing page visits.
2018 Winner : APEX Grand Award
