Scantron was launching a new digital classroom assessment product and needed a campaign to drive market awareness. A key feature of the product was its ability to identify student challenges early, empowering teachers to provide timely support and improve learning outcomes.
As Creative Director, I collaborated with the marketing team to develop the campaign concept, which looked back from the future to showcase the lasting impact of early intervention. The campaign envisioned students who once struggled in the classroom but, with the help of Ascensus, overcame obstacles and went on to achieve successful careers. The omnichannel campaign included digital ads, event graphics, and a minisite where each student’s story was brought to life, illustrating how Ascensus played a pivotal role in shaping their future success. We later expanded the successful campaign to feature stories from teachers and administrators.
Role : Concept, Art Direction, Graphic Design
Components : Social Media Banners, Digital Ads, Print Ads, Landing Pages, Event Graphics
Awards : 2018 APEX Grand Award - Campaigns, Programs, & Plans Category
