Scantron was preparing to launch Ascensus, a digital classroom assessment platform designed to help educators identify learning gaps early and improve student outcomes.
Working closely with the Marketing Director, I helped shape the campaign’s concept and creative direction. We imagined a future where students who once struggled in the classroom—supported by teachers and administrators using Ascensus—had gone on to build successful, fulfilling careers.
The campaign’s visual identity and storytelling centered on that transformation, brought to life through digital ads, event graphics, and a minisite featuring each student’s journey. Its success inspired an expanded series featuring educators’ perspectives and ultimately drove over 750K visits to the campaign minisite.
Role : Concept, Art Direction, Graphic Design
Components : Social Media Banners, Digital Ads, Print Ads, Landing Pages, Event Graphics
Awards : 2018 APEX Grand Award - Campaigns, Programs, & Plans Category
Print ads
Trade show graphics
Banner ads
Campaign landing page
