Kickoff video for internal brand introduction
A change in Scantron's business strategy called for a refresh to the visual brand. Taking a cue from the company's new vision statement, “Lighting the path to your future,” I designed a visual identity system centered around vibrant colors, natural light, and translucency.
Visuals emphasize measurable results and people interacting with technology, reinforcing Scantron's position as an established global leader in digital assessment and analytics solutions.
Role : Art Direction, Graphic Design, Video Production, Campaign Concepts
Components : Logo, Video, Motion Graphics, Website, PowerPoint Templates, Brochure Template, Ad Templates
Photography mood board
Logo bumper animation
Brochure design system
Website
Company overview presentation
Performance and Brand Marketing
Delivering the versatile brand across diverse markets (K–12 education, industrial safety, and professional credentialing) required strategic execution. I designed precisely targeted campaigns—organic social, paid advertising, and email—to connect with specific audiences, successfully supporting product marketing, thought leadership, and brand awareness.
