A change in Scantron's business strategy called for a refresh to the visual brand. Taking a cue from the company vision statement, “Lighting the path to your future,” vibrant colors, natural light, and translucency are fundamental to the brand.
Visuals emphasize measurable results and people interacting with technology, reinforcing Scantron's position as a global leader in digital assessment and analytics solutions.
Role : Art Direction, Graphic Design, Video Production, Campaign Concepts
Components : Logo, Video, Motion Graphics, Website, PowerPoint Templates, Brochure Template, Ad Templates
Performance and Brand Marketing
Supporting more than two dozen products and services for markets as diverse as K–12 education, industrial safety, and professional certification & licensure requires a versatile brand and precisely targeted campaigns. Organic social posts, paid advertising, and email campaigns each connect with a specific audience to support product marketing, thought leadership, and brand awareness.
