As a leader in classroom assessment, Scantron is best known for its scanners and forms—but its capabilities extend far beyond paper-based testing. Our marketing team was tasked with developing a year-long event promotion campaign to raise awareness of Scantron’s digital assessment and analytics solutions. I helped develop the core campaign concept, centered on the slogan “Think Outside the Bubble,” and created the visual system and headlines that brought it to life.
Inspired by comic art, the colorful, eye-catching graphics stood out in busy trade show environments. I tailored imagery and messaging to different education market segments, ensuring relevance across key decision-makers in the field.
Role : Concept Development, Art Direction, Copywriting, Graphic Design
Components : Digital Banners, Posters, Print Ads, Event Graphics, PowerPoint Templates, Mailers
Awards : 2016 APEX Award of Excellence - Campaigns, Programs, & Plans Category
Print advertising
Email marketing
Booth graphics
Contextual banner ad
