As a leader in classroom assessment, Scantron is best known for its scanners and forms—but its capabilities extend far beyond paper-based testing. Our marketing team was tasked with developing a year-long event promotion campaign to raise awareness of Scantron's digital assessment and analytics solutions. I collaborated with the Marketing Director and team to shape the core messaging, centered on the slogan "Think Outside the Bubble," a nod to Scantron's iconic test forms.
Building on this foundation, I created bold visuals and headlines that brought the campaign to life. Inspired by comic art, the colorful, eye-catching graphics stood out in busy trade show environments. By tailoring imagery and messaging to different market segments, I ensured the campaign resonated with diverse audiences.
Role : Concept, Art Direction, Graphic Design
Components : Digital Banners, Posters, Print Ads, Event Graphics, PowerPoint Templates, Mailers
Awards : 2016 APEX Award of Excellence - Campaigns, Programs, & Plans Category
Print advertising
Email marketing
Booth graphics
Contextual banner ad
