As the iconic name in classroom assessment, Scantron is renowned for its scanners and forms. However, this only represents a portion of the company's offerings. A campaign was needed to increase awareness about Scantron's digital assessment solutions.

To counter the perception that customers already know everything that Scantron has to offer, our team developed the campaign slogan, "Think Outside the Bubble" referencing Scantron's iconic forms. Bold and colorful visuals offer a twist on the bubble concept, using a recognized convention from comic art.