Port Angeles Food Bank serves a community where a high percentage of households receive services each year. I was contracted to develop a new brand to align with a remodel of their distribution center. The goal was to position The Market as a positive retail-style shopping experience.
PAFB then requested an awareness campaign to reach individuals who needed the food bank but were not using its services. Colorful illustrations and a focus on fresh food redefine perceptions about what the food bank offers.
Through a multi-channel approach including outdoor, social media, radio, and print, the campaign drove a 55% month-over-month increase in households served.
Role : Naming, Strategy, Copywriting, Art Direction, Graphic Design
Components : Logo, Signage, Website, Digital & Print Ads, OOH, Video
