Already an iconic name in classroom assessment, Scantron was expanding with a new business to provide nationwide technology solutions. STS required a distinct brand to underscore its position as an IT hardware, support, and security services expert.
A delicate balance was needed to leverage the name recognition of Scantron, yet differentiate the new company from its recognized partner. The initials STS feature prominently in the new logo, reducing emphasis on the Scantron name. A distinct color palette and an image library featuring abstracted technology and security themes evoke the unique offerings of the STS brand.
Role Art Direction, Graphic Design, Video Production, Campaign Concepts
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Components Logo, Style Guide, PowerPoint Template, Print & Digital Ad Templates, Video, Motion Graphics
Building Brand Awareness
Resulting from the merger of three companies, STS was a newcomer in name only. Tapping into its deep expertise, I helped establish STS as a thought leader to a growing audience through organic and paid social media, print and digital advertising, webinars, and the Rapid Rundown vodcast.
Employer Branding
To support rapid growth, STS needed a campaign to attract and connect with candidates. Aimed at a young professional audience, this social media recruiting campaign leverages a popular meme to promote the supportive team environment at STS.
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