Already an iconic name in classroom assessment, Scantron prepared to launch a new business focused on nationwide technology solutions. In close partnership with Scantron’s Marketing leaders, I led the development of the Secur-Serv name, logo, and brand imagery, creating a distinct identity that positions the company as a credible expert in IT hardware, support, and security services.
Abstract technology and security-inspired visuals create immediate relevance, reinforce the service offering, and establish a scalable brand system applied consistently across multiple channels.
Role : Art Direction, Graphic Design, Video Production, Campaign Concepts
Components : Logo, Style Guide, PowerPoint Template, Print & Digital Ad Templates, Video, Motion Graphics
Business cards
Brand guide
Presentation templates
Building Brand Awareness
Resulting from the merger of three companies, Secur-Serv was a newcomer in name only. I helped establish Secur-Serv as a thought leader to a growing audience through organic and paid social media, print and digital advertising, webinars, and the Rapid Rundown vlog.
Employer Branding
To support rapid growth, STS needed a campaign to attract and connect with candidates. Aimed at a young professional audience, this social media recruiting campaign leveraged a popular meme to promote the supportive team environment at STS.
